CPCA engages in regular and strategic communications to inform and educate the media and the public about community health center services, patients, and critical public policy issues affecting community health centers and their patients. The media and public relations program is a partnership between CPCA and its members to celebrate community health center achievements and to alert opinion makers and the public about pressing issues and public health concerns affecting health centers and the communities they serve. CPCA communicates with its members in a variety of ways, including CEO messages, subject-specific updates, and the Weekly Update e-newsletter, which curates the latest news, trainings, and resources to help members optimize their workforce and operations and stay up to date on regulatory and public health priorities. CPCA also publishes the ACCESS e-newsletter and an Annual Report, which are widely distributed to CPCA members, legislators, key state departments, and other partners. CPCA’s member-facing website, CPCA.org, is the nexus for communications about pressing issues, such as Medi-Cal Health Navigators Project, value based care, and funding opportunities. In addition, CPCA maintains an active presence on social media to engage members and the general public in its organizational priorities and keep them apprised of important issues.